Formats / Product Update

Give your next release a video update

Turn a feature launch, product page, or release brief into a short video your customers can watch. Explain what changed and why it matters, with narration and captions.

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For product marketers, launch teams, and customer-facing updates.

Product Update · Example output

How it works

From your input to product update

Product Update turns a product launch, feature release, or product page into a narrated video. Provide the announcement or describe the change, choose the angle, and review the generated update. The preset starts at 30 seconds in vertical format, with captions enabled for a concise introduction to what is new.

  1. 01

    Bring the release

    Describe the feature or supply a product page URL. Include the customer problem and the change you are announcing.

  2. 02

    Choose the message

    Pick Product Update and focus on the benefit your audience needs to understand. Add your project branding.

  3. 03

    Check the details

    Review feature names, availability, visuals, and captions before including the video in your launch communications.

Make one product change clear

Use a short video to introduce a new feature, announce a launch, or summarize a product page for customers. Keep the message tied to capabilities that have actually shipped. For a detailed walkthrough, point viewers to your product documentation alongside the video.

Input
Topic, product URL, or written prompt
Default length
30-second target
Default framing
Vertical · 9:16
Audio and text
Narration and captions on by default
Branding
Use your project’s brand kit

Useful details

Before you create

Can I start with a product page?

Yes. Product Update accepts a URL, topic, or prompt describing the release.

Will it record my app screen?

This is a generated video workflow. Do not treat the output as a verified screen recording or a substitute for checking the real product interface.

How is it different from Brand Showcase?

Product Update focuses on a feature or launch. Brand Showcase covers a company’s story, developments, or milestones.

What are the default output settings?

The preset targets 30 seconds in vertical 9:16, with narration and captions enabled. Output settings can be adjusted.

Ready to make your next video?

Tell us about your content, audience, and expected volume. Catchups.ai is available through private access.

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